Board-certified psychiatrist Dr. Daniela Rizzo, M.D. gives you the exact systems, strategies, and tools she used to build a thriving concierge practice in New York City — legal setup, patient acquisition, branding, billing, and sustainable growth.
“It doesn't require privilege, connections, or an MBA — only courage, clarity, and commitment.”— Dr. Daniela T. Rizzo, M.D.
Dr. Rizzo didn't grow up with business mentors or MBA programs. She grew up in poverty — at 14, living on the streets of LA before moving to Brazil with nothing but her grandparents' support, learning Portuguese while finishing high school and medical school at the same time, studying 10-hour days. After medical school, she worked emergency medicine, surgery, and family practice in rural Brazil, then returned to the US in her 30s with no safety net — waitressing and teaching while shadowing specialists to rebuild her credentials from zero. She didn't have capital, connections, or a blueprint. What she had was lived experience in broken systems, and a vision for something better. That's what this book delivers.
Straight from the printed book: her own preface, the foreword from a Mount Sinai colleague, and the opening pages of Chapter 1.
"A must-have no matter where you are in your career journey. Whether you're a new graduate or a seasoned clinician thinking about your own practice, this is an excellent guide — even the little details are covered."
Amazon Verified Review"She's been saying this for years, now it's in print. The amount of money left on the table by not knowing this stuff is wild."
Allegra Bernardo"A masterclass in transforming clinical skills into meaningful entrepreneurship. A must-read for every therapist, psychiatrist, and healer ready to take the reins."Jacob M. AppelMD, JD, MPhil · Mount Sinai School of Medicine, Bioethics & Psychiatry
Convinced?
Buy on AmazonNo. It's a practical blueprint based on Dr. Rizzo's own experience building her practice — always consult a licensed attorney or accountant for decisions specific to your state and situation.
Not at all — Appendix A includes a full 50-state entity formation guide, so the core framework applies no matter where you're licensed to practice.
No. Dr. Rizzo built her own practice from zero, with no capital or connections — this book is specifically written for clinicians without a financial safety net.
No — it's written for psychiatrists, psychologists, social workers, and nurse practitioners at any stage, with dedicated appendices for PAs and NPs specifically.
It's written specifically for mental health private practice — HIPAA-compliant systems, clinical branding, and licensing-specific legal setup, not repurposed startup advice.
Her second book — a clinical roadmap showing how food can prevent disease, reverse illness, and extend your healthy years. For your patients, or for yourself.
See the BookPublished by Rizzo Health Press